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Mintel finds questions are posed about product safety.
May 17, 2018
By: Melissa Meisel
While online shopping is almost universal in the US, over half (53%) of Americans are concerned about the safety of products bought online, according to new research from Mintel. And although young Americans have been brought up as digital natives, Mintel reveals that these consumers are exercising the greatest caution when shopping online, with almost two thirds (63%) of 18-24-year-olds expressing concern about online product safety. But it’s not just product safety that is worrying sho...
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